Malaysia Airlines: (2007) This is MH

This is Malaysia Airlines INTERNAL campaign video presentation for its 18000-strong employees worldwide. It also marked the new beginning of Malaysia Airlines. The campaign was launched in Malaysia Airlines Academy on 27 January 2007 by Malaysia Airlines Managing Director, Idris Jala to boast its staff morale.

Title: This is MH
Year: 2007
Ever wondered what is MH?

It’s on everything we do.
It’s what we were brought up to be.
It’s what makes us unique.

It’s more than just a flight code.
It’s our code of behaviour.
Our reminder to treat everyone as a guest.

This is Malaysian Hospitality.
This is MH.